Join us as we kick-off the CEN Web Seminar Series with our first web seminar featuring Adam M. Kleinberg '92, CEO, Traction Corporation: The World Has Changed: Marketing to the Millennial Generation
There's a new consumer on the scene. She's a gamer. Content generator. Social networker. Buzz builder. And her generation is bigger than the Baby Boom. Learn how new and established brands alike are using innovative social networking strategies, emerging interactive tactics, and sound strategic thinking to own a bigger piece of this new consumer's mind-share, loyalty, and purchasing power.
Adam Kleinberg is the CEO of Traction, a creative agency with a digital core. Adam is a passionate brand strategist and has been at the forefront of interactive and social marketing since starting his first blog in 1997. At Traction, he has worked with brands like Apple, Adobe, CamelBak, Bank of America and Virgin Mobile to plan and execute marketing strategies that focus on the customer experience. He will discuss the unique traits of the "Millennial Generation" and how Traction and other successful marketers have been able to build connections with this fascinating audience.
Thursday, January 29, 2009
12:30PM - 1:30PM PST
This is an online event. To participate in the web seminar you will need internet and a phone. Log-in and dial-in information will be sent a day before the event. If you have any questions, contact Allison Shirley at acs275@cornell.edu or 607-254-7176.
Cost: $20 per person; if you are not completely satisfied with the presentation, you will be fully refunded.
About CEN Web Seminars: As our CEN programs continue to grow in popularity, we are taking the best of CEN online. Starting on January 29, 2009, CEN will be producing a series of web seminars focused on current topics that will provide attendees with the tools they need to grow their business. The web seminars will continue to feature the top speakers in their field. The goal is for the web seminars to be as interactive as possible. We will hold a virtual Open Mike session immediately following the program so that alumni can deliver a 30-second elevator pitch to the entire group either via the online chat function or live. Throughout the presentation, the audience can ask the speaker questions and there will be an official Q&A session at the end of the presentation. Some presentations will also include instant audience polling. As with all CEN programs, attendees will be able to post Open Mike Comments online before the event. To get a flavor for the types of web seminars CEN is sponsoring, visit the CEN website.
Attendees: Click here
