This event has been sold out. To be placed on the waitlist please contact Amanda Christofferson, amanda.christofferson@cornell.edu, 607.254.7111
CEN Northern California and The Johnson School Club of the Bay Area presents Sales 2.0: Bridging the Sales and Marketing Chasm Through Shared Metrics featuring Pelin Wood Thorogood '90, MEng '91, MBA '94, Managing Partner, Aegean Group
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Selling is shifting from a freewheeling organization to a culture of accountability. Sales managers no longer need to act on hunches, but can plan and manage by metrics, and hold their salespeople’s feet to the fire. Success metrics, jointly defined by sales marketing, are critical to this new movement in sales, called Sales 2.0, bringing much needed predictability into the sales cycle. At this event we’ll explore the Web 2.0 enabled technologies and best practices that are essential in establishing a culture of measurement across sales and marketing organizations to increase accountability for all stakeholders, streamline lead flow throughout the sales funnel, and ultimately accelerate sales cycles. We’ll cover;
This is a great event for senior executives, directors, and managers as well as anyone who is in sales or marketing or wants to be, manages sales and marketing people, manages revenue, or wants to understand more about the best practices in achieving sales and marketing alignment.
Throughout her career, Pelin Wood Thorogood ’90, MEngr ’91, MBA ‘94 Managing Partner, Aegean Group has been in the forefront of emerging technologies and trends. During her more than 15 years as a high technology marketing executive, Pelin has led the go-to-market strategy for WebSideStory’s on-demand digital marketing suite, extended Peregrine Systems’ enterprise software business into the web-based employee self service (ESS) category, and in the mid 90s, launched one the very first mobile B2B applications designed for the Windows CE platform. Pelin is currently a Managing Partner of Aegean Group, a strategic consultancy with a focus on marketing optimization, social networking, and web analytics and sits of various boards. Most recently, Pelin was the Senior Vice President of Marketing for WebSideStory (acquired by Omniture), a leading provider of multi-channel analytics and digital marketing optimization solutions.
Thursday, November 12th, 2009
12:00 PM – 1:30 PM
11:45AM - 12:15PM - Early arrival networking, doors open at 11:45AM
12:15PM - 12:30PM - Introduction of attendees
12:30PM - 1:30PM - Presentation and discussion
1:30PM - Hard cut-off of presentation and discussion
Stay to network until 2:00PM if you like!
Cost: $20 per person includes gourmet box lunch.
Location: Registered guests will be provided an address near Palo Alto
