CEN Central Carolina in partnership with the Central Carolina Cornell Club presents:

How to Thrive in Challenging Times; Listening to Your Customers is More Important than Ever, But How?

featuring Jim Jubelirer MBA ‘86. Vice President, Harris Interactive, Senior Consultant, Harris Interactive Loyalty Division.

The economic downturn is placing great pressure on company revenue.  Entire industries are experiencing precipitous drops in demand.  It is natural (even essential) for companies to cut expenses and curtail non-essential programs.  However, you can only “cut fat so far before reaching bone.”  Smart companies know they can’t out-market a recession, but what investments make sense in today’s world?  Jim will discuss ways that companies can harness the power of new, consumer-generated media channels such as social networking sites, along with traditional quantitative and qualitative research methods, to truly get closer to key customers.
 

About Our Speaker: Jim Jubelirer is a Vice President at Harris Interactive and a Senior Consultant at Harris Interactive Loyalty Division.  Jim’s specialty is designing and implementing customer loyalty measurement programs that bring “the voice of the customer” into organizations that are facing complex competitive challenges.

Prior to joining Harris Interactive, Jim spent 14 years at Burke, Inc. in both business development and consulting roles for their loyalty research activity.  His client experience covers a broad spectrum of industries—manufacturing, automotive, financial services, travel and leisure.  During his time at Burke, Jim also led the development of new products and services, including the implementation of web-based online reporting: and the creation of new intellectual property about how to maximize the value of customer feedback by linking to goal-setting and compensation.

He has been a frequent public speaker at industry conferences and seminars.  Jim was on the faculty of the Burke Institute where he taught a two-day course on Measuring Customer Satisfaction and Loyalty and developed a new course entitled Best Practices in Service Quality Measurement.

Jim is active in sustainability and corporate social responsibility.  He has been a judge and speaker at Sustainable North Carolina Awards conference and is active in Environmental Grantmakers Association (EGA).

Jim earned his undergraduate degree at the University of California at Santa Cruz (UCSC) and his MBA at the Johnson Graduate School of Management at Cornell University. 

Jim started his career after business school at Digital Equipment Corporation (DEC) and also spent 4 years teaching executive education seminars using computer simulation exercises.  In that capacity, he served on the faculty of the Management Development Institute at General Electric in Crotonville, NY.