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CEN Web Seminars Presents: Twitter for Business 101, featuring Twitter and microsharing guru, Laura Fitton '94, Principal, Pistachio Consulting and Founder of www.oneforty.com
Are you skeptical of the power of Twitter? Have you just mastered Facebook and don't understand what more Twitter can offer?
As the co-author of Twitter for Dummies (coming out in July), Laura “@Pistachio” Fitton is the go to person for understanding why Twitter can be a powerful tool for you and your business. With over 30K followers on Twitter, Laura Fitton has helped thousands of people understand why Twitter is so effective, including former Apple Fellow Guy Kawasaki. Twitter has become a phenomenon, helping people network, distribute news and launch new businesses all over the world. During this web seminar, find out how Twitter is a game changer and why you and your business can't afford to be left behind.
Laura Fitton has shown clients, such as Johnson & Johnson and Ford Motor Corporation, how microsharing can improve the efficiency of their business - now it is your turn. Join us for this web seminar and learn:
In the spirit of Twitter, when posting your Open Mike comment, use 140 characters or less!
Wednesday, July 15, 2009
1:00 - 2:00 PM EDT
This is an online event. To participate in the web seminar you will need internet and a phone. Log-in and dial-in information will be sent a day before the event. If you have any questions, contact Allison Shirley at acs275@cornell.edu or 607-254-7176.
Cost: $20 per person; if you are not completely satisfied with the presentation, you will be fully refunded.
About CEN Web Seminars: As our CEN programs continue to grow in popularity, we are taking the best of CEN online. CEN is producing a series of web seminars focused on current topics that provide attendees with the tools they need to grow their business. The web seminars continue to feature the top speakers in their field. The goal is for the web seminars to be as interactive as possible. Throughout the presentation, the audience can ask the speaker questions and there will be an official Q&A session at the end of the presentation. Some presentations will also include instant audience polling. As with all CEN programs, attendees are able to post Open Mike Comments online before the event. To get a flavor for the types of web seminars CEN is sponsoring, visit the CEN website.
"Winning Free Press & Viral Buzz in Tough Times: The Power of Sticky Stories & Superb Storytellers to Build Your Brand" featuring Former CNN Business News Anchor & NBC News Correspondent Farland Chang '84, MS '85
From grade school to college, and business to politics, we're challenged to get our point across and make our ideas stick. We have a message to deliver and an audience to reach.
But what is the most credible, compelling and colorful approach? Having a great story to tell! And ideally one that others will tell and retell. If a picture says 1000 words, a story says 1000 pictures.
As the Heath brothers write in "Made to Stick," sticky stories explain why some ideas succeed and others die. Think of Bible stories and Aesop's Fables.
Sticky stories appeal to the media. And that's a win-win recipe - feeding the media's hunger for "news their audience can use" and feeding your hunger for good press.
Positive publicity helps brand names win hearts and minds. That's because independent reviews offer credible, third party endorsements. And that's why many leaders in commerce and government view the media as one of their most important "customers."
Favorable reviews from trusted sources build reputations - while follow up advertising reinforces those reputations. As marketing guru Al Ries notes, Publicity first, Advertising second.
From east to west, many top brand names in their early days got off the ground thanks to the power of publicity and word-of-mouth – with virtually no advertising at all.
Consider Google, Facebook, MySpace, Twitter, YouTube, Craigslist, Subway, Apple, Starbucks, eBay, Pokémon, Harry Potter, Viagra, Blackberry, The Body Shop, Palm, Red Bull, Amazon, Yahoo, even Wal-Mart and Microsoft early on. And from China, look at the success of homegrown brands such as Alibaba, Baidu, Li-Ning, Sohu, Sina, Taobao, Tudou, Youku, Xiaonei and Taobao.
Publicity from news reports - good and bad - can be amplified through Facebook and other social networking sites - with their power to virally distribute news stories. So how can we craft our own memorable headlines by thinking like journalists?
Beyond knowing WHAT to say, we need to know HOW to say it. How much are we being judged by verbal versus nonverbal? What can Great Communicators teach us - from Obama to Oprah, and Steve Jobs to Ronald Reagan? And what's the secret to performing as ourselves- at our best?
Join Emmy Award winning journalist and Cornell alum Farland Chang ’84, MS ‘85 for this entertaining & interactive presentation featuring video case studies and filled with take-home value.
Highlights of this event will include:
• Harnessing the power of the media
• Promoting your case, your brand and yourself
• The art of storytelling
• Crafting your ideal headline
Tuesday, July 21, 2009
6:30 PM Reception and Networking
7:30 PM Presentation/Q&A
9:00 PM Open Mic and Networking Continues 9:30 PM Event Concludes
Cost: $40 Includes Reception, Networking, Presentation
Location: The Cornell Club–New York, 6 East 44th Street, New York, NY ~ between Fifth and Madison Avenues
Public Transportation: The Cornell Club New York is located two blocks from Grand Central Station. Grand Central is easily accessible via Metro North Railroad, and subway lines 4, 5, 6, 7 and S. Once you arrive at Grand Central, exit on the Vanderbilt Avenue side and walk up E. 44th a total of 2 blocks. Club will be on your left, between Madison and Fifth Avenues.
Parking Information: Central Parking located at 100 W 44th Street, 6th and Broadway for a charge of $22.00 with Cornell Club Validation or Valet Parking for a fee of $40 for 24hrs.
Event Contact: Amanda Christofferson, CEN Coordinator amanda.christofferson@cornell.edu, 607-254-7111
Cornell Silicon Valley Presents: Are Two Billion Cars Really Sustainable?
Join us for a mini-conference on the future of the automobile featuring Daniel Sperling '73, Co-Author of Two Billion Cars, Driving Toward Sustainability with Foreword by Governor Arnold Schwarzenegger with brief presentations by Cornell entrepreneurs in the automotive space.
In his new book, Daniel Sperling and co-author Deborah Gordon predict that the number of cars in the world will double from 1 to 2 billion in twenty years largely as a result of growth in India and China. With an environmental crisis already underway, how can the world sustain this type of growth? During this presentation, Daniel will tell us how we got to this breaking point and demonstrate how advances in technology, including electric vehicles and low-carbon fuels, have the potential to provide viable solutions to this pending problem.
Suggested Viewing;
Dan Sperling on the Daily Show
NPR: A Billion Cars And Counting
Obama to Toughen Rules on Emissions and Mileage
The event will start off with several entrepreneurs presenting their ideas for automotive sustainability, followed by a networking reception and Daniel Sperling's presentation. If you're an entrepreneur in the "Automotive Sustainability Space" and would like to do an brief presentation at 5PM, please email shannon.murray@cornell.edu
Wednesday, July 22, 2009
5:00 PM Brief Presentations by Entrepreneurs in the Automotive Sustainability Space
6:00 PM Reception
7:00 PM Presentation by Daniel Sperling '73, Co-Author of Two Billion Cars, Driving Toward Sustainability
Presentations by Entrepreneurs in the Automotive Sustainability Space include;
Aaron Blake '02, Tris Tarantino and Adam Kravetz, '02, MS '05, Founders, Lorax Motor Works, which designs and builds ground-up electric vehicles; our goal is to offering competitively priced alternative transportation to conventional vehicles.
Carol DiBenedetto, ALS '86, Director of Project Development, The California Cars Initiative (CalCars.org), a non-profit tackling energy security, global warming and jobs creation by promoting rapid mass production of plug-in hybrids (PHEVs) and conversions to power millions of existing gas-guzzlers with electricity.
Quin Garcia, AEM ‘04, member of the Automotive Alliances Group at Better Place, the world’s leading electric vehicle (EV) services provider, catalyzing the transition to sustainable transportation by deploying recharging infrastructure for electric vehicles.
Donna Horne, DVM, '81, Co-founder and CEO, ZoomPool, a CA Bay area rideshare matching service providing solutions to carpooling barriers with robust security filters, compatibility matching to facilitate the formation of social relationships, and automating the sharing of driving costs.
John Zimmer '06 Founder & COO, Zimride which leverages social networks to make it fun and easy to find classmates and coworkers to share the ride and split costs. Check this out.
"Winning Free Press & Viral Buzz in Tough Times: The Power of Sticky Stories & Superb Storytellers to Build Your Brand" featuring Former CNN Business News Anchor & NBC News Correspondent Farland Chang '84, MS '85
From grade school to college, and business to politics, we're challenged to get our point across and make our ideas stick. We have a message to deliver and an audience to reach.
But what is the most credible, compelling and colorful approach? Having a great story to tell! And ideally one that others will tell and retell. If a picture says 1000 words, a story says 1000 pictures.
As the Heath brothers write in "Made to Stick," sticky stories explain why some ideas succeed and others die. Think of Bible stories and Aesop's Fables.
Sticky stories appeal to the media. And that's a win-win recipe - feeding the media's hunger for "news their audience can use" and feeding your hunger for good press.
Positive publicity helps brand names win hearts and minds. That's because independent reviews offer credible, third party endorsements. And that's why many leaders in commerce and government view the media as one of their most important "customers."
Favorable reviews from trusted sources build reputations - while follow up advertising reinforces those reputations. As marketing guru Al Ries notes, Publicity first, Advertising second.
From east to west, many top brand names in their early days got off the ground thanks to the power of publicity and word-of-mouth – with virtually no advertising at all.
Consider Google, Facebook, MySpace, Twitter, YouTube, Craigslist, Subway, Apple, Starbucks, eBay, Pokémon, Harry Potter, Viagra, Blackberry, The Body Shop, Palm, Red Bull, Amazon, Yahoo, even Wal-Mart and Microsoft early on. And from China, look at the success of homegrown brands such as Alibaba, Baidu, Li-Ning, Sohu, Sina, Taobao, Tudou, Youku, Xiaonei and Taobao.
Publicity from news reports - good and bad - can be amplified through Facebook and other social networking sites - with their power to virally distribute news stories. So how can we craft our own memorable headlines by thinking like journalists?
Beyond knowing WHAT to say, we need to know HOW to say it. How much are we being judged by verbal versus nonverbal? What can Great Communicators teach us - from Obama to Oprah, and Steve Jobs to Ronald Reagan? And what's the secret to performing as ourselves- at our best?
Join Emmy Award winning journalist and Cornell alum Farland Chang ’84, MS ‘85 for this entertaining & interactive presentation featuring video case studies and filled with take-home value.
Highlights of this event will include:
• Harnessing the power of the media
• Promoting your case, your brand and yourself
• The art of storytelling
• Crafting your ideal headline
Wednesday, July 22, 2009
6:30 PM Reception and Networking
7:30 PM Presentation/Q&A
9:00 PM Open Mic and Networking Continues 9:30 PM Event Concludes
Cost: $40 Includes Reception, Networking, Presentation
Location: TBA
CEN Web Seminars: Throw Away Your Resume (And other tidbits you need to know about Recessionary Networking), featuring Jodi R. R. Smith MILR '95, President, Mannersmith Etiquette Consulting.
With over seven million jobs lost since the recession began, many Cornellians find themselves looking for a new job or worrying about the next round of layoffs.
Thursday, July 23, 2009
12:30PM - 1:30PM EDT
This is an online event. To participate in the web seminar you will need internet and a phone. Log-in and dial-in information will be sent a day before the event. If you have any questions, contact Allison Shirley at acs275@cornell.edu or 607-254-7176.
Cost: $20 per person; if you are not completely satisfied with the presentation, you will be fully refunded.
About CEN Web Seminars: As our CEN programs continue to grow in popularity, we are taking the best of CEN online. CEN is producing a series of web seminars focused on current topics that provide attendees with the tools they need to grow their business. The web seminars continue to feature the top speakers in their field. The goal is for the web seminars to be as interactive as possible. Throughout the presentation, the audience can ask the speaker questions and there will be an official Q&A session at the end of the presentation. Some presentations will also include instant audience polling. As with all CEN programs, attendees are able to post Open Mike Comments online before the event. To get a flavor for the types of web seminars CEN is sponsoring, visit the CEN website.
CEN DC: “Great Communicators, Sticky Stories & Branding through Media: Generating Good News & Viral Buzz in Hard Times” featuring Former CNN Business News Anchor & NBC News Correspondent Farland Chang '84, MS '85
From grade school to college, and business to politics, we're challenged to get our point across and make our ideas stick. We have a message to deliver and an audience to reach.
But what is the most credible, compelling and colorful approach? Having a great story to tell! And ideally one that others will tell and retell. If a picture says 1000 words, a story says 1000 pictures.
As the Heath brothers write in "Made to Stick," sticky stories explain why some ideas succeed and others die. Think of Bible stories and Aesop's Fables.
Sticky stories appeal to the media. And that's a win-win recipe - feeding the media's hunger for "news their audience can use" and feeding your hunger for good press.
Positive publicity helps brand names win hearts and minds. That's because independent reviews offer credible, third party endorsements. And that's why many leaders in commerce and government view the media as one of their most important "customers."
Favorable reviews from trusted sources build reputations - while follow up advertising reinforces those reputations. As marketing guru Al Ries notes, Publicity first, Advertising second.
From east to west, many top brand names in their early days got off the ground thanks to the power of publicity and word-of-mouth – with virtually no advertising at all.
Consider Google, Facebook, MySpace, Twitter, YouTube, Craigslist, Subway, Apple, Starbucks, eBay, Pokémon, Harry Potter, Viagra, Blackberry, The Body Shop, Palm, Red Bull, Amazon, Yahoo, even Wal-Mart and Microsoft early on. And from China, look at the success of homegrown brands such as Alibaba, Baidu, Li-Ning, Sohu, Sina, Taobao, Tudou, Youku, Xiaonei and Taobao.
Publicity from news reports - good and bad - can be amplified through Facebook and other social networking sites - with their power to virally distribute news stories. So how can we craft our own memorable headlines by thinking like journalists?
Beyond knowing WHAT to say, we need to know HOW to say it. How much are we being judged by verbal versus nonverbal? What can Great Communicators teach us - from Obama to Oprah, and Steve Jobs to Ronald Reagan? And what's the secret to performing as ourselves- at our best?
Join Emmy Award winning journalist and Cornell alum Farland Chang ’84, MS ‘85 for this entertaining & interactive presentation featuring video case studies and filled with take-home value.
Highlights of this event will include:
• Harnessing the power of the media
• Promoting your case, your brand and yourself
• The art of storytelling
• Crafting your ideal headline
Thursday, July 23rd, 2009
6:30 PM Reception and Networking
7:30 PM Presentation/Q&A
9:00 PM Open Mic and Networking Continues 9:30 PM Event Concludes
Cost: $35 Includes Reception, Networking, Presentation
Location: TBA
CEN Web Seminars:The Insider's Secrets for Writing, Publishing and Selling Your Book, featuring Bill Quain Ph.D, '74.
The publishing world is crazy right now. But, that is when opportunity strikes. During this web seminar, Bill Quain Ph.D will show you how to write, publish and sell your book - and tell your story to the world. While traditional publishing houses turn down thousands of manuscripts each year, a growing number of authors are turning to self-publishing, or to independent publishing companies, to get their books on the market quickly.
Author and Publisher Bill Quain, Ph.D, will get you started with this one-hour web seminar. He will then put free copies of his Workbook/Audio program, "The Anatomy of a Self-Published Book" online for each participant ($195 value). Bill is the author of 17 books, with 2.3 million copies sold, in 20 languages. He is also the owner of Wales Publishing Company, an independent publisher in Philadelphia. Due to his incredible sales volume, and his numerous, worldwide contracts, Bill was inducted into the Independent Book Publishers Hall of Fame, and the Self-Publishing Hall of Fame.
Tuesday, July 28, 2009
12:30PM - 1:30PM EDT
This is an online event. To participate in the web seminar you will need internet and a phone. Log-in and dial-in information will be sent a day before the event. If you have any questions, contact Allison Shirley at acs275@cornell.edu or 607-254-7176.
Cost: $20 per person; if you are not completely satisfied with the presentation, you will be fully refunded.
About CEN Web Seminars: As our CEN programs continue to grow in popularity, we are taking the best of CEN online. CEN is producing a series of web seminars focused on current topics that provide attendees with the tools they need to grow their business. The web seminars continue to feature the top speakers in their field. The goal is for the web seminars to be as interactive as possible. Throughout the presentation, the audience can ask the speaker questions and there will be an official Q&A session at the end of the presentation. Some presentations will also include instant audience polling. As with all CEN programs, attendees are able to post Open Mike Comments online before the event. To get a flavor for the types of web seminars CEN is sponsoring, visit the CEN website.
Cornell Silicon Valley presents Summer Intern 2009 Gathering #2; Palo Alto Presentations
Now that you’ve had the chance to experience Northern California, come meet our local alumni. At this event we’ll feature brief presentations by ten Cornell students on theme of “What I learned this summer at work.” Cornell students, both undergrad and grad, their parents, and all Cornell alumni of any age or experience level are encouraged to attend. We’ve done this event several times in the past and honestly, our students never fail to leave a lasting impression. It’s a really fun way to learn what’s being taught at Cornell, how students are applying it to real work situation, and perhaps most fun of all, they usually know way more about the next big thing in technology than alumni do.
Wednesday August 12th
6 p.m. to 8 p.m.
6:00 p.m. student friendly food & fun
7:00 p.m. student presentations
Location:
Wilson Sonsini Goodrich & Rosati
950 Page Mill Road, Terrace 2D
Palo Alto, CA 94304
(650) 461-6203
Carpool: A week prior to the event we will email attendees a list of attendees so they may make arrangements as appropriate.
Cost: Free, but as space is limited, we expect the courtesy of letting us know if you will not attend 24 hours in advance so we are able to accommodate the wait list. Capacity is limited.
